We live in a world that is always on, always connected and where the divide between online and offline no longer exists. Today your customers have more control, more choice and more influence.
In this age of customer power, data proliferation and rapid technology substitution you need a partner who can help you navigate change and unlock the growth potential in your customers. TRACK is that partner.
We believe your customers are your most valuable asset. With that in mind, we promise to grow your business by helping you transform the way you connect with your customers, by learning from data, exploiting technology and harnessing creativity.
Our services reflect a total focus on your customers. Individually addressable customers.
They are designed to help you connect with more customers as individuals across more channels. In ways that are always on and relevant. Used either individually or in combination, they will help you extract more value from your customers.
The TRACK leadership team brings together decades of combined global marketing experience. Individually, they have led agencies and worked across multiple continents. Together, they comprise the smartest, most experienced senior leadership team you’ll find in Australia. And they’re ready to make a meaningful (and measurable) difference to your business. They’re also really nice people.
Managing Director, Melbourne
Tess has 20+ years experience, across Australia and the UK working in leading agencies to help clients realise their customers’ potential. A believer in giving-back to the industry, Tess also spent 2 years as the Chair of the ADMA VIC Committee and 2 years on ADMA’s National Board.
A Trans-Tasman import from the ‘Land of the long white cloud’, Murray has been in the communications business for 20 years. His creative experience spans tourism, banking, alcohol, insurance and education, just to name a few.
Executive Creative Director
Steve has worked in advertising for over 25 years, building strong award winning brands that grow customer value in everything from automotive, fashion, FMCG, to insurance and banking, and education.
In her career to date, Christine has had the benefit of holding CRM leadership roles for both large corporates and specialist entities within international agency Groups. A strategic problem-solver, Christine sees the world through the eyes of customers, and has helped leading global brands maximize their data asset to grow customer value.
Magdalena is a passionate leader with over 15 years experience in agencies and marketing organisations throughout Australia and Europe. Having managed multi-million dollar through-the-line global campaigns in B2B and B2C, she delivered some of the most effectiveness awarded digital and CRM campaigns. Magdalena understands how to balance short-term commercial goals to drive a return with long-term brand development. She inspires all to constantly evolve, maintain competitiveness and retain an innovative edge.
Head of Data and CRM
Rob joined the team from the UK where he gained a wealth of experience in data driven marketing across brands such as Vodafone, Games Stores Group, Disney and Activision. Since arriving in Australia in 2014 Rob has applied this experience to new industries for clients including Westpac, McDonald’s, VW and Gumtree. Now managing a team of data-driven planners, Rob believes in the use of data-driven insight, technology and human understanding as the core to effective marketing that helps brands grow.
With over 17 years experience ideating, strategising, designing, writing, building and managing agency creative and production team output, Craig has international recognition for connecting people with brands through the blending of award winning ideas and technology. Recently creating one of Australia’s most celebrated fitness platforms with traction across the globe he knows how to build relationships that foster effective one to one dialogue and communities that flourish.
It’s often said that an agency is only as good as its people. We believe it’s more than that. What makes an agency truly great isn’t just the people who work there, but how those people work together. With a positive culture, talent blossoms and teams unite. It is a spirit that brings out the best for our people and clients. At the heart of it are four key values that guide everything we do, both with each other and with our clients.
We value people - your customers for the insights they deliver and our staff for the dedication and zealous commitment to your brand.
We believe in the power of creativity to inspire commitment and action.
No one makes great work alone. The very best work comes from a team of passionate people who share a common goal.
We have a desire to continually improve and win. Even when we’re doing well we’re always asking, “How can we do it better?”