About us

We live in a world that is always on, always connected and where the divide between online and offline no longer exists. Today your customers have more control, more choice and more influence.

In this age of customer power, data proliferation and rapid technology substitution you need a partner who can help you navigate change and unlock the growth potential in your customers. TRACK is that partner.

Our belief, our promise

We believe your customers are your most valuable asset. With that in mind, we promise to grow your business by helping you transform the way you connect with your customers, by learning from data, exploiting technology and harnessing creativity.

Services

Our services reflect a total focus on your customers. Individually addressable customers.

They are designed to help you connect with more customers as individuals across more channels. In ways that are always on and relevant. Used either individually or in combination, they will help you extract more value from your customers.

  1. Customer strategy and consulting: We create and execute strategies that put customers first and generate business growth.
  2. Customer intelligence: We create and implement strategies that capture and apply data insight (customer intelligence) to improve the customer experience and generate business growth.
  3. Customer acquisition: We design and execute end-to-end acquisition programmes from demand creation to lead nurture and conversion to sale.
  4. Customer engagement and growth: We design and execute customer lifecycle programmes that grow customer value and advocacy and improve marketing effectiveness.
  5. Customer experience: Customer mapping and design across all to deliver a measurable better customer experience and deliver ROI
  6. Customer connectivity (across paid, earned and owned): Channel planning and execution that delivers personalisation across paid, owned and earned channels.

Our people

The TRACK leadership team brings together decades of combined global marketing experience. Individually, they have led agencies and worked across multiple continents. Together, they comprise the smartest, most experienced senior leadership team you’ll find in Australia. And they’re ready to make a meaningful (and measurable) difference to your business. They’re also really nice people.


TRACK Melbourne

Tess Doughty

Managing Director, Melbourne

Tess has 20+ years experience, across Australia and the UK working in leading agencies to help clients realise their customers’ potential. A believer in giving-back to the industry, Tess also spent 2 years as the Chair of the ADMA VIC Committee and 2 years on ADMA’s National Board.

Murray Bransgrove

Creative Director

A Trans-Tasman import from the ‘Land of the long white cloud’, Murray has been in the communications business for 20 years. His creative experience spans tourism, banking, alcohol, insurance and education, just to name a few.

Steve Crawford

Executive Creative Director

Steve has worked in advertising for over 25 years, building strong award winning brands that grow customer value in everything from automotive, fashion, FMCG, to insurance and banking, and education.

TRACK Sydney

Christine Gardner

Managing Director

In her career to date, Christine has had the benefit of holding CRM leadership roles for both large corporates and specialist entities within international agency Groups. A strategic problem-solver, Christine sees the world through the eyes of customers, and has helped leading global brands maximize their data asset to grow customer value.

Magdalena Kusyk

Managing Partner

Magdalena is a passionate leader with over 15 years experience in agencies and marketing organisations throughout Australia and Europe. Having managed multi-million dollar through-the-line global campaigns in B2B and B2C, she delivered some of the most effectiveness awarded digital and CRM campaigns. Magdalena understands how to balance short-term commercial goals to drive a return with long-term brand development. She inspires all to constantly evolve, maintain competitiveness and retain an innovative edge.

Rob Voase

Head of Data and CRM

Rob joined the team from the UK where he gained a wealth of experience in data driven marketing across brands such as Vodafone, Games Stores Group, Disney and Activision. Since arriving in Australia in 2014 Rob has applied this experience to new industries for clients including Westpac, McDonald’s, VW and Gumtree. Now managing a team of data-driven planners, Rob believes in the use of data-driven insight, technology and human understanding as the core to effective marketing that helps brands grow.

Craig Bailey

Creative Partner

With over 17 years experience ideating, strategising, designing, writing, building and managing agency creative and production team output, Craig has international recognition for connecting people with brands through the blending of award winning ideas and technology. Recently creating one of Australia’s most celebrated fitness platforms with traction across the globe he knows how to build relationships that foster effective one to one dialogue and communities that flourish.

Our culture

It’s often said that an agency is only as good as its people. We believe it’s more than that. What makes an agency truly great isn’t just the people who work there, but how those people work together. With a positive culture, talent blossoms and teams unite. It is a spirit that brings out the best for our people and clients. At the heart of it are four key values that guide everything we do, both with each other and with our clients.

Human

We value people - your customers for the insights they deliver and our staff for the dedication and zealous commitment to your brand.

Creative

We believe in the power of creativity to inspire commitment and action.

Collaborative

No one makes great work alone. The very best work comes from a team of passionate people who share a common goal.

Restless

We have a desire to continually improve and win. Even when we’re doing well we’re always asking, “How can we do it better?”

What’s next?

Now that you know a bit more about the people and culture here at TRACK, you may be interested in finding out about our philosophy and services.

Take me there

If you’re interested in action not words check out the work and results we’ve delivered for our clients.

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