How we work

TRACK is an omni-channel data driven agency that can give you access to all the usual things you expect of an agency (there’s a list below that outlines what we can do for you in more detail). But what truly sets us apart is our philosophy. That’s something you’ll only find at TRACK.

Data enabled

We like numbers. They tell us all sorts of clever things. We believe that harnessing data gives us better customer insights upon which to build our communications and campaigns. And when our communications connect with customers, data lets us track the metrics that really matter (ie Cost Per Action, Return on Marketing Investment, Average Return per User, churn). This ensures we’re always delivering genuine business value rather than just Facebook ‘likes’.

Creatively inspired

There’s nothing more potent than the transformative power of a great idea. They can literally change the game. What’s more, creative thinking can happen anywhere. Be it your communication strategy, media plan, product development, insight development or in the communication output itself, we always strive to give you a creative edge that your competitors will envy.

Customer obsessed

Customers are your business’s single most valuable asset. Consequently, how they feel about and experience your brand is critical. Put simply, there’s nothing more important. And that’s why everything we do is focused on giving your customers the sort of experience that is most likely to generate the action or response you’re after.

Our way of working

For every client we:

01

Use data to better understand your customers – who they are, what they do, with whom they interact, and what they like (to buy).

02

Map their customer journey – understand your customers’ path to purchase, how they’re currently interacting with brands (yours and others), and what they think and feel at every stage of their journey.

03

Shape the customer experience – conceive and deliver creative solutions that engage and/or educate customers achieving key business objectives like sell, cross sell, retain and acquire.

04

Measure the metrics that matter most and learn from them – we accurately track the effectiveness of all our work using metrics like Cost Per Action, Return on Marketing Investment, Average Return per User and churn reduction, and then use that information to sharpen future efforts.

Clients

We’re delighted to be working with some of Australia’s best customer marketers and brands.

AAMI

For the past 9 years, we’re proud to have been the customer communications agency for AAMI Insurance.

APIA

As Apia’s lead agency we’re responsible for developing multi- channel campaigns that leverage and demonstrate understanding and insight into our over 50’s target audience.

Deakin University

We continue to break boundaries with Deakin’s alumni communications. 2016 will see us take the internationally recognised dKin alumni magazine to the digital space to deliver an always on communications program, growing the brand and building pride in the University.

Gumtree

We’re helping Gumtree unlock and use the rich insight held within their customer base to improve their customer’s experience.

Maxwell & Williams

We’ve relaunched the Maxwell & Williams brand and developed a customer engagement program to support the brand and its retailers.

McDonalds

As McDonald’s strategic CRM partner we launched and run the mymacca’s programme. mymacca’s is designed to increase Average Cheque and the number of customer visits through personalised offer strategies and customer experiences for it’s best customers.

Momentum

We’ve relaunched the Momentum Energy brand, giving this small challenger brand a platform from which to compete in a highly saturated market.

Officeworks

We're responsible for delivering CRM strategies, data analytics and tailored customer communication programs.

VW

Working across both Personal and Commercial vehicles we develop programmatic advertising, Lead Nurture and CRM programmes, driven by our understanding of the customer, in order to drive incremental leads and sales for VW.

Westpac

We’re responsible for advising Australia’s largest bank on customer strategy, delivering CRM programmes and integrated campaigns with our sister agency, DDB.

What’s next?

To see the end result check out the work and results we’ve delivered for our clients.

Show me the work

Curious about the people and culture behind TRACK?

Meet the team