Purpose Built

We make business personal. We put human behaviour first - data and tech second.
We believe in doing the right thing by customers using the power of ‘contextual creativity’.

We are judged by the way we behave with each other and we insist on true collaboration. Which is why we only hire truly talented and nice people.

Our Promise

"We will grow your business by transforming the way you connect with your customers."

1. We help you to understand your customers, through analytics, listening and observation.

2. We map the journeys your customers are on and identify opportunities to create value.

3. We use data and technology to deliver always-on programs that realise that value.

4. We create communications that connect with your customers in the moment and in context.

5. We support the internal change required to deliver customer-led transformation.

Our Team - Sydney

TRACK Sydney team

Our Team - Melbourne

TRACK Melbourne team

We’re more than a team.

It sounds silly, but we’ve become somewhat of a family. After all, we spend a hell of a lot of time together. We do have it pretty good here too. Knowledge shares. Team celebrations. Monthly recognition of achievements. And, the chips and drinks aren’t even just for Fridays. All that, plus a bunch of thoughtful people being nice to each other all day. Don’t believe us? Why not come and see for yourself.

Meet the Sydney leadership team

Rob Limb


Rob established TRACK, formerly known as RAPP, in New Zealand as part of the DDB Group in 2007 and has run it with great passion and success ever since. He's a tireless advocate for the power of customer intimacy and an active member of the Marketing Association.

AU +61 439 565 533 | NZ +64 27 479 0040

Sakina Flory

Group Business Director - Sydney

In her fifteen odd years' in advertising, Sakina has traversed agency life in Singapore, Bangalore and Sydney, leaving a trail of happy clients and agencies in her wake. This wealth of experience places her in prime position to be at the head of the Westpac team.

+61 452 231 005

Louise Arnold

Group Business Director - Sydney

Having worked across a number of industries throughout her career, customer service has always been at the heart. Louise brings a customer first approach to her strategic brand and integrated expertise. Louise is a devoted relationship builder and team lead with an operational agility to ensure the customer is always the focus.

+61 468 896 051

Thomasine Burnap

Planning Partner – Sydney

Having worked within some of Sydney’s largest agencies, as well as global agencies in London and Asia. Her ability to dissect and understand the business need and opportunity perfectly positions her to define and design brand platforms, consumer engagement and relationship initiatives.

+61 404 869 567

Will Nichols

Planning Director - Sydney

Will has 20 years' of data driven marketing experience. He’s passionate about how we use data to generate customer insights, and deliver personalised and creative campaigns that create business impact.

+61 414 877 724

Jon Darren

Creative Director - Sydney

With over 17 years' of global advertising experience from London, to Sydney to New York, Jon has worked across all disciplines of advertising. His strong strategic understanding of audience and customer behaviours is extremely valued in this industry.

+61 423 708 936

Jodie Woodford

Operations Director - Sydney

Jodie’s dedication and focus to project management and operations puts her at the heart of the team. Her attention to detail in all aspects of the business ensures every project stays on point, efficiently and productively.

+61 410 092 199

Rebecca Mungavin

Senior Business Director - Sydney

Starting her agency life in London, Rebecca returned to Sydney to join the TRACK team, where she works tirelessly to implement and deliver world-class customer journeys. Her passion remains doing what is right for the customer.

+61 450 408 152

Meet the Melbourne leadership team

Tess Doughty

Managing Director, Melbourne

Tess has over 25 years' experience, across Australia and the UK working with leading agencies to help clients realise their customers’ potential. She has significant experience in both B2C and B2B across a range of industries including financial services, retail, not for profit and automotive. A believer in giving-back to the industry, Tess also spent 2 years as the Chair of the ADMA VIC Committee and 2 years on ADMA’s National Board.

+61 412 858 998

Matt Oxley

Managing Director, Melbourne

Matt has spent twenty years living and breathing technology and experience design, the first 17 years were spent in the Adam & Eve DDB UK office as Head of Technology. Since joining 4 years ago, Matt has developed and rejuvenated the experience design and technology business of TRACK. He has extensive experience across telecoms, financial services, automotive and retail. Matt loves technology but doesn’t use it for the sake of it, he believes in starting with people’s needs and building solutions that answer those needs, even if the solution has nothing to do with technology.

+61 429 889 465

Murray Bransgrove

Creative Director, Melbourne

Murray has 20+ years' experience in Australia / New Zealand and joined TRACK 6 years ago. He started his career as a designer before making the transition into advertising. He's worked at leading agencies on major, multi national brands including insurance, financial services, FMCG, universities and automotive.


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