Track CXi

Customer Experience insight (CXi) is a research approach for customer observation to drive paradigm shifting insights and objective feedback from targeted user groups.

How it works

Curated user groups

Understand multi-faceted customer needs and perfectly design for each job to be done (JTBD) with behavioural observation and in-depth interviews.

Measure twice, cut once

Get feedback ahead of the costly investments into media and performance existing marketing programs. Reduce risks at implementation.

User centered design

Design  power personas based on JTBD requirements, each with unique hyper-personalised customer journeys. Maximise results and reduce costly rework.

Designed to work

Know the user

See the world through the customer’s eyes and redesign functions with a customer centric focus. 

Qualify what matters

Understand each customer segment and their specific need. Have a positive impact with functions and communications purely built around each customer' need.