Track CXi

Customer Experience insight (CXi) is a research approach for customer observation to drive paradigm shifting insights and objective feedback from targeted user groups.

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How it works

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Curated user groups

Understand multi-faceted customer needs and perfectly design for each job to be done (JTBD) with behavioural observation and in-depth interviews.

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Measure twice, cut once

Get feedback ahead of the costly investments into media and performance existing marketing programs. Reduce risks at implementation.

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User centered design

Design  power personas based on JTBD requirements, each with unique hyper-personalised customer journeys. Maximise results and reduce costly rework.

Designed to work

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Know the user

See the world through the customer’s eyes and redesign functions with a customer centric focus. 

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Qualify what matters

Understand each customer segment and their specific need. Have a positive impact with functions and communications purely built around each customer' need.

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See which other Track Products can help you

A suite of products built to enhance your marketing performance.

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