Customer Experience insight (CXi) is a research approach for customer observation to drive paradigm shifting insights and objective feedback from targeted user groups.
How it works
Curated user groups
Understand multi-faceted customer needs and perfectly design for each job to be done (JTBD) with behavioural observation and in-depth interviews.
Measure twice, cut once
Get feedback ahead of the costly investments into media and performance existing marketing programs. Reduce risks at implementation.
User centered design
Design power personas based on JTBD requirements, each with unique hyper-personalised customer journeys. Maximise results and reduce costly rework.
Designed to work
Know the user
See the world through the customer’s eyes and redesign functions with a customer centric focus.
Qualify what matters
Understand each customer segment and their specific need. Have a positive impact with functions and communications purely built around each customer' need.