Track XM
A research program that gathers feedback from your customers at key points in their journey and works to improve your digital performance.
How it can work for you
Instant feedback
We use live feedback to identify key issues and find opportunities for growth within your existing customer communications.
Using owned channels
Your existing channels are used to gather feedback on the website within service flows, and through email and chat bots during service completion.
Proven framework
Track XM leverages the widely adopted Net Promoter Score to measure micro journeys, including website flows and CRM communications.
See which other Track Products can help you
A suite of products built to enhance your marketing performance.
Designed to work
Constant improvement
Small research that's always-on, rather than large projects done sporadically.
The resulting data and customer insights provide benchmarks and stimulation for constant improvement through user-centred feedback.
Measured
The widely accepted Net Promoter Score is used to rank the experience impact to the customer. It uncovers a deeper understanding of how an experience is perceived by customers so the program can be optimised and contually improvedy.
Accurate
Real-time feedback is gathered from customers during the moments they’re experiecing the pain points, allowing for an accurate and honest evaulation.
