We introduced new practices to improve contextual creative across digital advertising, nurture CRM and website funnels.
We introduced Track Optimiser, an always-on performance monitoring process which leverages real-time performance data.
Track Optimiser informs future experimentation which in-turn power incremental performance gains across each step in the customer journey.
More from less!
We drove a 50% increase in digital leads acquired while reducing the budget applied to Volkswagen's digital acquisition media.
Volkswagen were spending more than they were making on digital customer acquisition and retention. They needed to find a way to reduce their media spend and increase leads.